Project: Close integration of the RegioFieldManagement team with the performance management of the Sony sales force

Results: 130 promoters in 135 stores and specialist retailers & 9 regional field managers for TV, DI, audio and mobile; performance monitoring using in-house analysis tools

Retail stores: MediaMarkt, Saturn Germany

Period: since 2023

Project: Brand Ambassadors for the "o2 Studio" in the Tech-Village Berlin

Results: Staffing of the o2 studio with o2 brand ambassadors, brand and immersive customer experience, arouse enthusiasm for the brand among customers, measurable dissemination of the o2 brand message "can do"

Retail stores: MediaMarkt Germany

Period: since 2022

Project: Support for sales of IT-based products

Results: Roll-out of new SiS formats, new sales forces with a focus on omnichannel, provision of PoSLive platform for various training measures, tracking of all market activities, better access to IT training content for market employees, better engagement of market employees through accessible webinars

Project: Increase in product sales

Results: Implementation of permanent and special promotions, provision of personnel, significant increase in sales and turnover, improvement in market support

Retail stores: MediaSaturn Germany-wide

Period: 2009

Project: Promotional campaign for the product launch of Bosch YOUseries with a raffle, product testing and increased sales

Results: 198 stores throughout Germany since the start of the campaign, 44 promoters in 16 weeks 1,044 assignments, 16,948 customers advised, sales increased

Retail stores: Bauhaus, Saturn, Hornbach, OBI

Period: 2019–2020

Project: Community and Market Manager for market growth

Results: Recruiting process D-A-CH region, brand awareness and fanbase increased, PoS readiness and sales ensured, top performance in area presence

Retail stores: MediaSaturn, Gravis, Fnac, Interdisccount D-A-CH region

Period: since 2018

Project: Optimization of product marketing

Results: Deployment of highly qualified sales staff in permanent positions, ensuring high-percentage deployment realization, training of the sales team, daily KPI analyses

Retail stores: MediaSaturn

Period: since 2021

Project: Increased perception of the OBI brand as a competent DIY project partner

Results: Personnel planning and provision, comprehensive quality control via tools, management of moderators, walking acts in over 100 OBI stores

Retail stores: OBI stores throughout Germany

Period: Sep. 2017

Project: Promotion and show cooking with a changing audience

Results: Preparation of various dishes (finger food, fork dishes, etc.) with Bauknecht products, stimulation of the audience with tips, demonstration of the appliances

Retail stores: Furniture stores with approx. 100 shows per year throughout Germany

Period: 2020/2017

Project: Promotion of the PRO PLANET labels

Results: Presentation of sustainable products through testing and hands-on activities, representative brand ambassadors with extensive knowledge, training of brand ambassadors

Retail stores: toom branches throughout Germany

Period: 2016

Project: Consulting & increasing sales of large appliances

Results: Recruiting and management of promotional staff, provision of personnel for trade fairs, increase in sales of Bauknecht and Privileg focus appliances, increase in brand awareness

Retail stores: MediaSaturn, EURONICS, Expert, MEDIMAX throughout Germany

Period: 2017

Results: Implementation of the Tchibo concept at the POS by highly trained, independent merchandisers, Targeted increase in sales and securing of market shares through visual enhancement of the sales presentations

Retailers: over 2000 stores throughout Germany (Edeka, Rewe, K+K, Metro, Budni, etc.)

Period: since 2017

Project: Sampling and tasting in the food and beverage trade

Results: Multi-stage personnel selection process, online and offline training, significant increase in sales of the two focus products

Retail stores: Kaufland, Globus, REWE, HIT, EDEKA, real Germany-wide

Period: 2017

Project: publicizing Juicy Labels, increasing sales of focus products

Results: Multi-stage casting processes, training measures for sales consultants, comprehensive mystery checks, creation of brand awareness

Retail stores: Kaufland, Globus, REWE, real Germany-wide

Period: 2017

Project: Deepening customer loyalty and expanding the customer base

Results: Tasting of various breads, personal training of promoters, significant increase in sales, positioning and consolidation of the traditional Berlin bakery

Retailers: Bio Company, Alnatura Germany-wide

Period: 2020

Project: Visual merchandising according to layout specifications

Results: Decoration coordination and advertising material service, cost-efficient advertising material production, decoration with ceiling hangers, floor stands, pedestals, upgrades with stickers, displays, underground supports or accessories

Retail stores: Müller stores in Germany and Austria

Period: since 2020

Project: Supporting store employees with specialist advice and area maintenance

Results: Use of outdoor-affine promoters, active merchandising, personal training, design of the SiS area, communication sustainability of Fjällräven

Retail stores: Globetrotter Germany-wide

Period: 2019

Project: Visual merchandising according to layout specifications

Results: Decoration coordination and advertising material service, cost-efficient advertising material production, decoration with ceiling hangers, floor stands, pedestals, upgrades with stickers, displays, underground supports or accessories

Retail stores: Müller stores in Germany and Austria

Period: since 2020

Project: Increasing brand awareness and sales of cosmetic products

Results: Information on beauty products, on-site type consultation, addition of specials such as fresh-up or Valentine's Day promotions, positioning as an exclusive cosmetics brand

Retail stores: dm-Drogerie Markt, Rossmann Germany-wide

Period: 2017

Project: Visual merchandising according to layout specifications

Results: Decoration coordination and advertising material service, cost-efficient advertising material production, decoration with ceiling hangers, floor stands, pedestals, upgrades with stickers, displays, underground supports or accessories

Retail stores: Müller stores in Germany and Austria

Period: since 2020

Project: Comprehensive conversion of the layout to the new product range

Results: Conversion measures according to concrete specifications, nationwide standardization of the areas in the stores, higher visibility of the focus products

Retail stores: real, SPIELE MAX Germany-wide

Period: 2016

Project: Application for the latest spin-off of the Just Dance game series

Results: Customer activation with dancers as brand ambassadors, target group-oriented staging of new products, optimization of brand image

Retail stores: MediaMarkt, Saturn, shopping malls throughout Germany

Period: 2021

Project: Merchandising for various products

Results: Realization of block and special placements, goods clearance, advertising material placement as well as the restructuring and expansion of the presentation area, better visibility of the Ubisoft brand and the Ubisoft titles

Retail stores: MediaSaturn Germany-wide

Period: 2012